So you have a blog or thinking of having one, but what should you blog about?
What is going on in your industry right now? Look for interviews given by industry leaders, tips, opinion pieces, research, news, and posts from other bloggers. Find out who are the main bloggers in your field, and then determine what new or alternative context you can provide.
These all can give you ideas for your posts. While you might not be unconvering big news, you should concentrate on generating thought leadership by stating your own view of what’s going on in your industry.
Be Alert: Actively monitor your industry with Google Alerts, Technorati, and Blogpulse.
Get a Nose for News: Keep on top of big issues with news aggregators like Google News, Techmeme, and Topix.
Then, go beyond the news and try to describe your own experiences, interests, expertise, case studies, etc. Personal stories can often resonate with your readers.