A great way to get your small business name out there is to advertise on the web. If you already have a website, here are some web advertising tips you can do to increase traffic to your site.
The number one key for people to find your website is to have great keywords on your site so that search engines such as Google and Yahoo will see your website. The purpose is so that anyone online can open the search engine and type in some keywords and your website will be listed. The better the match and the more people that click on your website will determine how high you will rank on the search engines.
Every chance you get online, list your website address. When you print out documents to give to customers or business cards make sure to include your web address. Even online, when signing up for a forum or sending a email, make sure you include your website.
You can also create a blog on your website to post articles related to your business. This will help people using search engines looking for something related to your business to be able to find your website. Some people think it is very expensive to create a blog but you can actually find free blogs online and then point your website in the direction of these blogs.
Posting coupons on your website will help attract people too. There is nothing more appealing to customers than saving money. This will get the customers wanting to check your site frequently just to see the new sales or coupons you’re posting.
Sending e-mails to customers can also help advertise. This will keep your customers up to date on whats new with your business and any other information you would like them to know. Also most people now days have e-mail addresses and spend at least a few hours a week sending and receiving e-mails. Make sure you only send e-mails to people who have given you permission; otherwise, you’re spamming.
Take advantage of free classified ads online. Just like in the newspaper, websites such as Yahoo have classified ads that anyone can post to and their business will be listed.
Create a banner for your website and post it on banner exchange websites. These websites have you put one of their advertisements on your site in exchange for them advertsing your banner on thousands of other websites.