Writing on Twitter is by necessity an exercise in brevity, and it may surprise you to find out that B2B marketing can actually be quite effective even when you can use a maximum of only 120 characters.
Here is an important Twitter writing tip: just stick to the facts. Long titles may be SEO friendly, but more than likely they will just get lost on Twitter, where they simply do not work. Titles need to be short, to the point and appealing.
On Twitter it is not a bad thing to be familiar; messages with a famous quote, a hit song or a piece of pop culture often resonate.
Tweets that carry with them some kind of positive connotation will give your message extra impact.
This does not mean, however, that you can just copy text outright, so exercise some discretion.
Being timely is also important on Twitter. You are writing for a real-time audience, and any message needs to be in tandem with the current interests of your followers. Remember, he who hesitates on Twitter is truly lost.