Has Your Company’s Facebook Page Converted To Timeline?

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Thomas Fox is president of Tech Experts, southeast Michigan’s leading small business computer support company.

If you follow social media at all (and you should be!) you know that the landscape changes almost on a daily basis. One place this is very evident is Facebook.

Facebook is constantly working to “improve” your experience and now they’ve done it again with Timeline – not only for our personal pages but for our business pages as well.

Many business owners fought the changes and waited until they were forced to accept the upgrade to Timeline. Now that it’s been switched over, they’re complaining that it’s cumbersome, unattractive and difficult to navigate.

But the Facebook juggernaut is unstoppable – the new layout is here to stay. So, here are a few tips to make the most out of your company’s Facebook page, and dealing with Timeline a little easier.

• Create a cover photo: this is a great way to use Facebook to further build brand recognition.

The options are virtually endless when it comes to this image as long as you remember that you can use a brand or logo but you can’t offer a coupon or discount (no “%” off sales or coupons or similar ploys), no contact information (that’s what your “About” section is for) and no calls to action (that’s what your status updates are for).

• You can get private messages from fans through your business page: this is a new feature and very useful. Before, if your fans wanted to send a message to you through Facebook, it had to be through your personal page.

Now they can contact you directly through your business page. This one may be a little difficult getting used to, so make sure you check those messages – you don’t want to alienate a potential customer!

• Highlighted post option: you can now select a post to be highlighted (this can be those discount, sales or calls to action that you can’t put in your cover image). Highlighted posts simply means your post can take up both sides of the page.

These are just a few of the useful changes that Facebook Timeline brings to your business page. Don’t worry – the new timeline may not fit well with your thoughts about change but it’s all in our best interest. Don’t panic and go with the flow.